Our insights, interests and success stories.

Most digital products don't fail because the technology doesn't work. They fail because the experience asks too much of the people using it - and rather than fixing that, teams add more friction in the hope that behaviour will follow.

Enforcement is never the answer, so what does it look like to design with behaviour instead of against it.?

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Adoption failure is largely predictable. Which means it's largely preventable.

In the final part of our Designing for Adoption series, we look at the real cost of getting adoption wrong, what the evidence tells us about designing for it deliberately, and the core principles that consistently underpin the approaches that work.

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Find the gaps in your adoption pathway – before the market finds them for you.

In part 2 of our series on designing for adoption, we look at the concept of the adoption pathway, why it matters at every stage of development, and what it looks like in practice.

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Adoption is critical. Yet elusive.

In the first part of our three part series, we explore what we actually mean when we talk about “adoption” - and why getting that definition right reframes how you approach and solve the issue, before it’s too late.

Prioritising UX is crucial to gain a competitive edge. 

Studies show that when businesses properly invest in UX they drive better outcomes across the business, from increased user adoption and retention to smoother operations and reduced costs.

Reimagining the patient training experience to reduce complexity and annual patient training costs by an estimated £5million.

Using realtime data, deep learning and streamlined inter-agency workflows to predict and respond to incidents across hundreds of miles of road network.

Using diabetes digital twin simulation, AI nudges and integrated workflows to drive lifestyle changes leading to lower A1c and insulin dependancy.