Investing in UX can lead to 10x ROI.
According to a study by Forrester, companies that invest in UX see a return of up to $100 for every $1 spent on design. Research by the Design Management Institute shows that design-led companies have outperformed the S&P 500 by 219% over the past 10 years. A report by PwC found that 73% of consumers point to customer experience as an important factor in their purchasing decisions, with UX being a critical component.
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